한자 :

Exploring the Virtual Advertising Effects Using Eye Tracking

광고학연구 | 22 | 5 | 2011 | 신문방송학

Eye Movement and Recall of Consumers in Patriotism-appeal Advertisements : Focused on Eye-tracking

사회과학연구 | 28 | 3 | 2012 | 기타사회과학

An Experimental Study by Using Eye-tracker on the Eye Movement and Ad Effect in Sex-appeal Advertisements

광고연구 | 91 | 2011 | 광고/홍보학