연구분야 : B190300 사회과학 > 신문방송학 > 광고/홍보학

클래스 : 경제/산업활동

DOI : https://doi.org/10.22877/skku.udct.109359

한자 : 誇張廣告
영어 : an exaggerated advertisement

b01-03 경제/산업활동

Persuasive Effects of Advertising Puffery and the Third-person Effect: Focusing on Consumers’ Attitudes toward Regulation on Advertising Puffery

언론과학연구 | 10 | 1 | 2010 | 신문방송학

Persuasive Effects of Advertising Puffery and the Third-person Effect: Focusing on Consumers’ Attitudes toward Regulation on Advertising Puffery

언론과학연구 | 10 | 1 | 2010 | 신문방송학