한자 :

Individual Brand Loyalty and the Self-Corporate Connection Induced by Corporate Associations

유통과학연구 | 9 | 1 | 2011 | 산업/서비스경제

Consumers' identification with Corporation and CEO and their Positive Behaviors

경영교육연구 | 26 | 5 | 2011 | 경영학

The Effects of Corporate Ability and Social Responsibility Associations on Customer Attitudes: The Mediating Role of Credibility- and Benevolence-Based Trust

마케팅연구 | 27 | 1 | 2012 | 경영학