연구분야 : B050600 사회과학 > 경영학 > 판매관리/마케팅

클래스 : 기법/방식

DOI : https://doi.org/10.22877/skku.udct.156357

한자 :
영어 : Loyalty program

d04-01 기법/방식

The Marketing Effect of Loyalty Program on Relational Market Behavior : Focusing in Franchise Membership Fitness Club

유통연구 | 17 | 2 | 2012 | 경영학

How to Decide Reward Timing and Reward Type to Increase the Net Effect of Rewards: The Moderating Effect of Brand Reputation

마케팅연구 | 25 | 3 | 2010 | 경영학

The Effects of Point Accumulation Effort Level on Redemption Behavior in Loyalty Program

마케팅연구 | 27 | 1 | 2012 | 경영학