연구분야 :

클래스 :

DOI : https://doi.org/10.22877/skku.udct.164154

한자 :

Communication strategy to promote health-prevention behavior : The effect of message framing and myopic bias in the inter-temporal choice

광고학연구 | 22 | 7 | 2011 | 신문방송학

A Case Study on Brand Image Strategy of use Company PR for Woongjin-Thinkbig

광고학연구 | 22 | 7 | 2011 | 신문방송학