연구분야 : B190300 사회과학 > 신문방송학 > 광고/홍보학

클래스 : 경제/산업활동

DOI : https://doi.org/10.22877/skku.udct.166159

한자 : --廣告
영어 : Smartphone Advertising

b01-03 경제/산업활동

A Study of Attitude toward Mobile Advertising on Smart Phone : Compared with Web Advertising on PC

광고학연구 | 23 | 1 | 2012 | 신문방송학

A Study on the Determinants of the Acceptance Intention of Smartphone Advertising : Focusing on the Implications for OOH Advertising

OOH광고학연구 | 8 | 3 | 2011 | 신문방송학

Advertising and New Technology: How Television Commercials Construct the Meanings of Smartphone

사회과학연구 | 22 | 2 | 2011 | 사회과학일반