연구분야 :

클래스 :

DOI : https://doi.org/10.22877/skku.udct.45416

한자 : 考慮商標群
영어 : consideration set

A Study on the Market Structure Analysis for Durable Goods Using Consideration Set:An Exploratory Approach for Automotive Market

아시아마케팅저널 | 14 | 2 | 2012 | 경영학

The Influence of Temporal Construal and Self-Construal on Consideration Set Formation

소비자학연구 | 23 | 1 | 2012 | 경제학