연구분야 : H081300 복합학 > 감성과학 > 감성마케팅

클래스 : 기법/방식

DOI : https://doi.org/10.22877/skku.udct.12261

STNet ID : 1000921

한자 :
영어 : color marketing

d04-01 기법/방식

A case study on blue color emotional image of brand - Focused on Tiffany blue-

한국귀금속보석학회지 | 5 | 1 | 2011 | 기타디자인

Materialization for Characteristics of Color Marketing Targeting Early Adopters

한국디자인포럼 | 26 | 2010 | 디자인

Materialization for Characteristics of Color Marketing Targeting Early Adopters

한국디자인포럼 | | 26 | 2010 | 디자인

An Empirical Study on Effect of Color Marketing upon Brand Charisma and Brand Loyalty: Focused on GOODTRAE Brand

마케팅논집(Journal of Marketing Studies) | 19 | 1 | 2011 | 사회과학