연구분야 : B190300 사회과학 > 신문방송학 > 광고/홍보학
B211100 사회과학 > 심리과학 > 사회/문화심리

클래스 : 평가/분석

DOI : https://doi.org/10.22877/skku.udct.159283

한자 : 獨立的自起解釋

d04-02 평가/분석

The Impact of Disconfirmation Sensitivity on Consumer Expectation: Moderating Effect of Self-construal and Anticipated Consumption Contexts

마케팅논집(Journal of Marketing Studies) | 19 | 4 | 2011 | 사회과학

The Effects of Directionality of Product Reviews on Product Attitude and Behavioral Intention : The Moderating Role of Self-Construal

광고연구 | 87 | 2010 | 광고/홍보학

The Effects of Directionality of Product Reviews on Product Attitude and Behavioral Intention : The Moderating Role of Self-Construal

광고연구 | | 87 | 2010 | 광고/홍보학

The Effect of Self-Construal on Product Attitude and Word-of-Mouth Intention in an Electronic Word-of-Mouth Situation

한국심리학회지: 소비자·광고 | 11 | 4 | 2010 | 심리과학

The Effect of Self-Construal on Product Attitude and Word-of-Mouth Intention in an Electronic Word-of-Mouth Situation

한국심리학회지: 소비자·광고 | 11 | 4 | 2010 | 심리과학