한자 : 快樂的價値
영어 : hedonic value

The Effect of College students' Perceived Marketing Communication, Value and Consumption Emotion on Store Loyalty in Discount Store

유통과학연구 | 10 | 2 | 2012 | 산업/서비스경제

The Effects of Shopping Value and Transactional Characteristics on Satisfaction and Trust : Focusing on Chinese Internet Shopping

경영교육연구 | 26 | 3 | 2011 | 경영학

Influence of Service Quality of Korean Spas on Purchase Intention of Medical Spa Tourism by the Mediating Role of Hedonic and Utilitarian Values

동북아관광연구 | 7 | 1 | 2011 | 기타관광학