연구분야 : B050603 사회과학 > 경영학 > 판매관리/마케팅 > 소비자행동

클래스 : 인식/의식

DOI : https://doi.org/10.22877/skku.udct.106626

STNet ID : 1004078

한자 : 受容意圖
영어 : acceptance intention

c02-02 인식/의식

A Study on the Sidedness Effects of Salespersons’ Verbal Message: The Moderating Role of Persuasion Knowledge and Shopping Purpose

소비자학연구 | 22 | 3 | 2011 | 경제학

Role of Social Presence and Shopping Experience in the Relationship Between Salespersons' Message Types and Acceptance Intention of Female Customers

산업경제연구 | 25 | 2 | 2012 | 경제학

Adoption Intention of Mobile Banking Service: A Test of Alternative Models

상품학연구 | 28 | 1 | 2010 | 경영학

Adoption Intention of Mobile Banking Service: A Test of Alternative Models

상품학연구 | 28 | 1 | 2010 | 경영학