연구분야 : B190300 사회과학 > 신문방송학 > 광고/홍보학

클래스 : 경제/산업활동

DOI : https://doi.org/10.22877/skku.udct.163900

한자 : 位置基盤廣告
영어 : sition-based advertising

b01-03 경제/산업활동

Location-Based Advertising via Smartphones and the Value of Commercial Speech: Review of the Act on the Protection, Use, etc. of Location Information

방송통신연구 | 76 | 2011 | 신문방송학

Location-based Advertising Via Smartphone Applications - Analysis on the use of Personal Location-specific Information

한국광고홍보학보 | 14 | 1 | 2012 | 신문방송학