한자 : 自我--一致性
영어 : self-congruity

Impacts of Self-image Congruity with a Celebrity on Tourist Experience

관광학연구 | 34 | 5 | 2010 | 관광학

Impacts of Self-image Congruity with a Celebrity on Tourist Experience

관광학연구 | 34 | 5 | 2010 | 관광학

The Influence of the Congruity between Brand Personality and Self-Image on Brad Loyalty - Moderating Effect of the Smartphone Flow Experience -

광고연구 | 88 | 2011 | 광고/홍보학

Internal Customers' Self Image Congruence in Airline Brand

관광연구 | 27 | 3 | 2012 | 관광학일반

The Effect of Retailer-Self Image Congruence on Retailer Equity and Repatronage Intention

유통연구 | 17 | 2 | 2012 | 경영학