한자 : 妥協效果
영어 : Comprise effect

The Moderating Effect of Self-Regulatory Resources on the Relationship between the Online Word-of-Mouth and Product Attitude

한국심리학회지: 소비자·광고 | 12 | 3 | 2011 | 심리과학

The Differential Impact of External Constraints on Attraction and Compromise Effects

소비자학연구 | 22 | 1 | 2011 | 경제학

Customer-Oriented New Service Development: A Case Study of Hana Bank

소비자학연구 | 22 | 2 | 2011 | 경제학

A Study on the Attraction Effect Influenced by the Consumer's Prior Knowledge and Various Positions of a Decoy Alternative

마케팅연구 | 25 | 3 | 2010 | 경영학

A Study on the Attraction Effect Influenced by the Consumer's Prior Knowledge and Various Positions of a Decoy Alternative

마케팅연구 | 25 | 3 | 2010 | 경영학