한자 : 顧客資産
영어 : customer equity

The Influence of Social Network on Word-of-Mouth and Customer Referral Value

소비자학연구 | 22 | 4 | 2011 | 경제학

IMC Strategy of Sinhan Card for Building the Strong Brand Equity

아시아마케팅저널 | 13 | 3 | 2011 | 경영학

Testing the Determinants of Cruise Lines Passengers' Loyalty: Customer Equity Drivers

호텔관광연구 | 13 | 3 | 2011 | 호텔/외식산업경영

The Study of the Relative Effect of Customer Equity Drivers on Customer Loyalty

마케팅연구 | 26 | 1 | 2011 | 경영학

A Study on the Structural Relationship among the Behavioral Intentions and Customer Equity according to the Value Equity, Brand Equity, and Retention Equity of Airline

관광연구 | 26 | 2 | 2011 | 관광학일반